Product Formula Development

In 1998, the “Pee Away!” Formula was known as 76UI2 Neutralizer Deterrent, which was essentially the foundation used to create the formula which is known as the "PeeAway!" formula.  The unique approach to develop a pet urination deterrent and pet urine odour neutralizer formula that could be produced by consumers made “Pee Away!” a true pioneer in the industry.

The objectives were clear from the onset of the developmental process to ensure that ingredients were inexpensive, readily available and were thoroughly tested to ensure effectiveness.

The formula was adjusted after each phase of testing to ensure it conformed to the high standards set forth in the development process. After several years of research and many trials, the formula had reached its maximum effectiveness and was released to the public through the brand call “Pee Away!”

From that day forward, the Pee Away! Company has remained committed to providing the effective formulation to customers around the world.